Elizabeth Sheldon is a writer, editor, and storyteller.
Content Strategy, Branded Content & Copywriting
Provide editorial direction, concept strategy, and detailed execution of content to a highly diverse array of brands. Both independent and agency experience fielding extensive RFPs, presenting to clients, defining value propositions, and coordinating multi-faceted rollouts to exceed expectations and KPIs.
Social & Newsletters
Establish brand voice and tones and supply extensive monthly multi-channel copy for brands including EDITION, Hearst Luxury Collection brands, Amanyara, Rosewood, and Sentral. Concept and produce high-engagement posts Cosmo IG memes to branded TikTok cleaning posts, and UX design interactive data-capture units.
Site Copy
Structure, UX write, and refresh ground-up and existing websites, including landing pages, display text, banner ads and interstitial ads, room and product descriptions, and CTAs. Produce extensive on-site blogs for hospitality brands including Rosewood, Marriot, and Autocamp.
Editorial Direction
Oversee editorial strategy, the day-to-day work of assigning and editing features, designer bios, and product descriptions, in addition to heading up newsletter creative strategy and producing podcast. Additional projects include social copy and oversight, printed collateral, mailers, and event signage.
Of a Kind
Growing e-commerce and content platform highlighting the work of over 600 independent designers, featuring a newsletter list of over 100K, and a weekly podcast with 40K downloads per week.
One More Thing
Branded content hub for Bed, Bath, & Beyond, designed to reach a younger and more engaged audience, curate and surface key product categories, and align the brand with a larger community of diverse creatives and makers.
Reporting
As a magazine journalist specializing in travel and lifestyle stories, my work has appeared in The Cut, Food & Wine, Martha Stewart Weddings, and Time Out New York.
